Comments on: Have You Thought About Buying Some New Fans?

By: The Songnumbers Team

The Songnumbers Team — Tue, 31 Mar 2009 17:52:30 +0000

Thanks for pushing out more ad-supported music information to the World!
Sincerely,
The Songnumbers Team
(PS, we just launched BETA 2 of our site!)

By: Greg Rollett

Greg Rollett — Mon, 30 Mar 2009 20:26:41 +0000

@Jack – thanks for dropping by and keep up the great work over at Grooveshark!

@Johnny – do you have any results from Jango (how many of those 2,000 plays converted into page views/fans/etc)? It would be very beneficial to other artists trying to break into advertising for their music

By: Johnny Boneyard !

Johnny Boneyard ! — Mon, 30 Mar 2009 19:51:26 +0000

This is definitely the way forward no doubt…I’ve been using Jango though which is 20% of the price…2000 plays is $50…and you get to see the people who like you, send them messages and more…really worth it.

By: Jack DeYoung

Jack DeYoung — Mon, 30 Mar 2009 16:28:06 +0000

@Brian-Thanks so much for posting Greg’s wonderful article. He summed up what we’re trying to do with Grooveshark Artists extremely well. We appreciate your kind words in the comment area as well. I totally agree that creating real relationships with fans is the most viable way to market your music. We just saw so many people spending exorbitant sums of money on promotional methods that didn’t even involve a potential fan *listening* to the song, so we created Grooveshark Artists to let the music speak for itself.

By: Greg Rollett

Greg Rollett — Mon, 30 Mar 2009 15:56:11 +0000

@Kevin – Thanks for stopping by and lending your thoughts. As long as it stays low cost and indies have the same advantage as the majors, advertising can be a great way to boost fan base and branding. If the majors come in and destroy the system we will be back to square one and payola will become a problem for these Internet Radio and Streaming channels.

@Brian – I felt the same way. The music business was built upon grassroots advertising, hard work and playing shows. The Internet has opened up new doors though, to new possibilities. Advertising, if kept in budget – and extremely targeted, can open up new fans to your music and create new opportunities to play out of town shows, live web streams and monetize in new ways that were not in existence only a few years ago. Thanks for the opportunity to guest post on the site! The new redesign looks great.

By: Brian Casel

Brian Casel — Mon, 30 Mar 2009 15:10:21 +0000

I must say, I have never considered using paid advertising for any band I’ve been a part of (and for that matter, haven’t used paid ads for this blog either!)

But it’s certainly an interesting idea, and one that deserves some consideration. The Grooveshark service does seem to offer a nice ROI.

That said, I’m still a fan of good ol fashioned networking, creating real relationships with fans – both online and off – and building an organic grassroots, word-of-mouth following. The online tools that are available today make non-paid advertising much more effective than ever before, and well-worth the time investment.

By: Kevin English

Kevin English — Mon, 30 Mar 2009 14:32:34 +0000

This is definitely a growing trend, and I like it. Many people are calling Payola, but I’ll have to agree with Greg here….sounds like good old fashion advertising to me.