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	<title>Serve The Song &#187; video</title>
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	<link>http://servethesong.net</link>
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		<title>Songwriting Tips: Jai Josefs Talks About Transforming The Tune</title>
		<link>http://servethesong.net/songwriting-tips-jai-josefs-talks-about-transforming-the-tune/</link>
		<comments>http://servethesong.net/songwriting-tips-jai-josefs-talks-about-transforming-the-tune/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 23:37:38 +0000</pubDate>
		<dc:creator>Mary Shaw</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[jai josefs]]></category>
		<category><![CDATA[songwriting]]></category>
		<category><![CDATA[songwriting career]]></category>
		<category><![CDATA[songwriting coach]]></category>
		<category><![CDATA[songwriting tips]]></category>
		<category><![CDATA[writer/producer]]></category>

		<guid isPermaLink="false">http://servethesong.net/?p=1950</guid>
		<description><![CDATA[This is a video interview at the 2010 TAXI Road Rally with hit songwriter and songwriting coach Jai Josefs, author of Transforming The Tune - Secrets of Musical Rewriting. Jai is also the author of Writing Music for Hit Songs, the definitive text on modern music writing endorsed by hit writers including Diane Warren. Jai' songs have been used in TV shows on every major network and over a dozen major motion pictures with such stars as Harrison Ford, Nick Nolte, Jessica Lange, and Billy Bob Thornton. Learn more about Jai Josefs at www.jaijomusic.com.]]></description>
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<p>This is a video interview at the 2010 TAXI Road Rally with hit songwriter and songwriting coach Jai Josefs, author of Transforming The Tune &#8211; Secrets of Musical Rewriting.<br />
Jai is also the author of Writing Music for Hit Songs, the definitive text on modern music writing endorsed by hit writers including Diane Warren. He is a nationally renowned songwriting coach who has taught songwriting at UCLA as well as for dozens of songwriting organizations and conferences nationwide. Many of Jai&#8217;s students have gone on to successful careers in the industry, and several have been signed to major label deals.</p>
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<p>Jai is also a successful songwriter/producer whose credits include more than 30 recordings with such companies as MCA, RCA, Motown, and Disney and hit artists like Jose Feliciano. His songs have been used in TV shows on every major network (CSI, Brothers and Sisters, What About Brian, Monk, Cold Case etc.) as well as over a dozen major motion pictures with such stars as Harrison Ford, Nick Nolte, Jessica Lange, and Billy Bob Thornton. In his latest work, Jai teaches the songwriting techniques used by hit writers like Pink, Jason Mraz, Taylor Swift, Rob Thomas and John Lennon. Learn more about Jai Josefs at <a href="http://jaijomusic.com">www.jaijomusic.com</a>.</p>
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		</item>
		<item>
		<title>Songwriting Tips: Your Mindset [VIDEO]</title>
		<link>http://servethesong.net/songwriting-tips-your-mindset-video/</link>
		<comments>http://servethesong.net/songwriting-tips-your-mindset-video/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 15:28:25 +0000</pubDate>
		<dc:creator>Mary Shaw</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[songwriting motivation]]></category>
		<category><![CDATA[songwriting tips]]></category>
		<category><![CDATA[the muse]]></category>

		<guid isPermaLink="false">http://servethesong.net/?p=1870</guid>
		<description><![CDATA[This is the first in our "Back to Basics" series of songwriting tips videos  and covers the importance of your mindset as a songwriter. Hopefully this video will help you get motivated to expect the muse, make room for it, and work your craft. Please let me know your thoughts in the comments.]]></description>
			<content:encoded><![CDATA[<p><em>This is the first in our &#8220;Back to Basics&#8221; series of songwriting tips videos and covers the importance of your mindset as a songwriter. Hopefully this video will help you get motivated to expect the muse, make room for it, and work your craft. Please let me know your thoughts in the comments.</em></p>
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<h2>Video Transcript</h2>
<p>Hi there, this is Mary Shaw from servethesong.net, and today I want to talk a little bit about how important it is to have the proper mindset as a songwriter. There&#8217;s three specific things I&#8217;d like to talk to you about.</p>
<p>The first is you need to expect the muse. The second is you need to make room for it. And the third is you gotta work it.<br />
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<p>So, what does expect the muse mean? Well, you want to be in a relaxed state of mind if you&#8217;re going to start a songwriting session. If you had a really tough day at work, or your kids are making a lot of noise, or you&#8217;re experiencing any kind of stress, you want to try to get away from that if possible before you start your songwriting session. You want to just kind of clear the space. You need to approach your songwriting sessions in a relaxed state of mind. And you need to expect that muse to come.</p>
<p>Once you&#8217;re in a good space, you&#8217;ve cleared your mind of all distractions, of the workday, of anything that may have happened that gets in the way of that wonderful, artistic muse, you&#8217;re ready to go. You just clear that space. And that means being relaxed and also in a state of positive expectation. So expect the muse and you&#8217;ll write better songs.</p>
<p>Now secondly, once you&#8217;re in that relaxed state of mind, you need to make room for it. And what that means is you want to have a creative space. I&#8217;ve written about this in my newsletter, but you either want to have your own home studio, and if you&#8217;re lucky enough to have that, that&#8217;s great. But whether or not you have a studio doesn&#8217;t really matter. You need a place that you go to write songs.</p>
<p>So that could be your kitchen table, it could be your living room, it could be a spare bedroom, it could be just in the back yard. We&#8217;ll be doing some videos outside later on in this series and&#8230; just wherever it is where you feel comfortable and you can relax into your songwriting session. You make that space and then you make time to be there.</p>
<p>So expect the muse, make room for it, and once you&#8217;ve done those two things it&#8217;s time to work it. No matter where you are in your songwriting efforts, if you&#8217;re just doing it for self-expression, if you want to come up with something fun for a friend&#8217;s wedding, or for your best friend, or your husband or wife or significant other&#8230; or even if you want to get something published in film and television or you want that record deal, you have to put the time in. You have to work your craft.</p>
<p>So get into that relaxed great state of mind, expect the muse, make a place for it, and get to work. Whether that&#8217;s with a notebook and your instrument, or however it is you approach your songwriting. Whether or not you&#8217;re singing into a tape recorder, get to work.</p>
<p>The more time you put into your studio, the more time you put into your creative place, the more time you get to know how you approach your songwriting and how you do your process, it will get easier and easier and easier. You will write more songs, and you will write great songs.</p>
<p>To sum up, you want to expect the muse, you want to make room for it, and then you want to work it. So that&#8217;s all I wanted to talk about today. I hope you found that helpful.</p>
<p>We&#8217;ve got more things on the way at Serve The Song. We&#8217;re going to be doing a Back To Basics series of songwriting tips videos. We&#8217;ll talk about chord progressions, we&#8217;ll talk about lyrics, and things that will help you get in the groove.</p>
<p>So I hope you found that helpful. For more tips, videos like this and articles please go to servethesong.net. Thanks so much for watching and I&#8217;ll see you soon.</p>
]]></content:encoded>
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		<item>
		<title>Mic, Record, and Mix Acoustic Guitar [VIDEO]</title>
		<link>http://servethesong.net/mic-record-mix-acoustic-guitar-video/</link>
		<comments>http://servethesong.net/mic-record-mix-acoustic-guitar-video/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 12:28:07 +0000</pubDate>
		<dc:creator>Brian Casel</dc:creator>
				<category><![CDATA[song craft]]></category>
		<category><![CDATA[The Studio]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[acoustic guitar recording]]></category>
		<category><![CDATA[how to mic an acoustic guitar]]></category>
		<category><![CDATA[microphone placement]]></category>
		<category><![CDATA[mixing acoustic guitar]]></category>
		<category><![CDATA[pro tools 8]]></category>
		<category><![CDATA[stereo recording]]></category>
		<category><![CDATA[XY microphone technique]]></category>

		<guid isPermaLink="false">http://www.servethesong.net/?p=1159</guid>
		<description><![CDATA[Acoustic guitar can be a challenging instrument to record and mix, especially in the home recording studio.  Every music producer and engineer has their own preference for microphone placement, mic choice, and mixing technique.  Getting the right acoustic guitar sound recording take loads of set up time.  In this video/screencast, I'll show you how to mic an acoustic guitar for a clear and full-bodied recording and set up your tracks in Pro Tools 8.]]></description>
			<content:encoded><![CDATA[<p>Acoustic guitar can be a challenging instrument to record and mix, especially in the home recording studio.  Every music producer and engineer has their own preference for microphone placement, mic choice, and mixing technique.  Getting the right acoustic guitar sound recording take loads of set up time.</p>
<p>Sometimes we need to quickly lay down our acoustic guitar recording, without spending hours or days experimenting with mic placement.  In these situations, we need a &#8220;go-to&#8221; set up to quickly get things up and rolling.  I described my preferred method in the previous post, <a title="How to mic an acoustic guitar" href="http://www.servethesong.net/record-acoustic-guitar/">how to record an acoustic guitar</a>.</p>
<p>Today I&#8217;m providing a video demonstration of this technique.  In this video/screencast, I&#8217;ll show you how to mic an acoustic guitar for a clear and full-bodied recording and set up your tracks in Pro Tools 8.  Check it out:</p>
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<p><span id="more-1159"></span></p>
<h2>Acoustic Guitar Mic Placement</h2>
<p>As I demonstrate in the video, I used a XY configuration for the microphones.  The XY configuration is achieved with a matched pair of microphones, placed at a 90 degree angle from each other.  The diaphragms are set as close together as possible, without touching.  This provides a very wide stereo image for your recording.</p>
<p>I then place the mics roughly 6 inches away from the 12th fret of the acoustic guitar, and level with the mid and high strings.</p>
<h2>Stereo Recording in Pro Tools 8</h2>
<p>I recorded the same guitar part twice, otherwise known as &#8220;doubling&#8221; the guitar part.  That means playing and strumming exactly the same pattern twice.</p>
<p>The doubled guitar part is recorded on two stereo audio tracks in Pro Tools 8.  The tracks are panned hard left and hard right, which makes for a very &#8220;big&#8221; sound, surrounding the listener in the wide range of tones that the acoustic guitar brings.</p>
<h2>Placement in Your Song</h2>
<p>Of course, there are many ways to go about recording and mixing the acoustic guitar.  It all depends on how you are using the acoustic guitar in your song.  Perhaps it holds it&#8217;s own place somewhere in the background arrangement, or it might be right up front engulfing the listener.</p>
<p>This video should provide a good starting point for you to develop your own &#8220;go-to&#8221; technique for micing and recording acoustic guitar.</p>
]]></content:encoded>
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		<item>
		<title>Pro Tools 8 + Reason 4.0 = The Killer Combo [VIDEO]</title>
		<link>http://servethesong.net/pro-tools-reason-killer-combo/</link>
		<comments>http://servethesong.net/pro-tools-reason-killer-combo/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 14:09:10 +0000</pubDate>
		<dc:creator>Brian Casel</dc:creator>
				<category><![CDATA[song craft]]></category>
		<category><![CDATA[The Studio]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[dr. rex beat slicer]]></category>
		<category><![CDATA[nn-xt sampler]]></category>
		<category><![CDATA[pro tools 8]]></category>
		<category><![CDATA[pro tools midi editor]]></category>
		<category><![CDATA[reason 4.0]]></category>
		<category><![CDATA[reason with pro tools]]></category>
		<category><![CDATA[rewire plugin]]></category>
		<category><![CDATA[routing reason instruments]]></category>
		<category><![CDATA[thor synthesizer]]></category>

		<guid isPermaLink="false">http://www.servethesong.net/?p=789</guid>
		<description><![CDATA[This screencast tutorial will show you how to run instruments from Reason 4.0 on individual tracks in Pro Tools 8.  The way we do this is to use the built in Pro Tools plugin, Rewire.  Rewire allows you to map the channels in the Reason interface with your tracks in Pro Tools.  This is a true killer combination for music production.  Using Reason with Pro Tools gives you the utmost flexibility to create, mix, and master your songs beautifully.]]></description>
			<content:encoded><![CDATA[<p>This screencast tutorial will show you how to run instruments from Reason 4.0 on individual tracks in Pro Tools 8.  The way we do this is to use the built in Pro Tools plug-in, Rewire.  Rewire allows you to map the channels in the Reason interface with your tracks in Pro Tools.  This is a true killer combination for music production.  Using Reason with Pro Tools gives you the utmost flexibility to create, mix, and master your songs beautifully.</p>
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<p><span id="more-789"></span></p>
<h2>Instruments and Tracks</h2>
<p>In this tutorial demonstration, I create a simple tune using three instruments from Reason:  A grand piano with the NN-XT, a spacey pad sound using the Thor synthesizer, and a drum track from Dr. Rex.  I then route these three instruments to their own tracks within Pro Tools 8.</p>
<p>The first two instruments, the piano and the pad are mapped to Pro Tools <em>instrument</em> tracks.  This means they record as MIDI information and I can use the Pro Tools MIDI editor to arrange, correct, or add to the track all within Pro Tools.  For more information on using MIDI, check out this two article series:</p>
<ul>
<li><a href="http://www.servethesong.net/midi-songwriting-how-it-works/">MIDI and Songwriting: How it Works, What You Need To Know</a></li>
<li><a href="http://www.servethesong.net/midi-songwriting-enhance-dont-hinder-creative-flow/">MIDI and Songwriting: Enhance &#8211; Don’t Hinder Your Creative Flow</a></li>
</ul>
<p>The third instrument, the drum track from Dr. Rex was routed into a Pro Tools <em>audio</em> track.  This was done using a bus from the Rewire track into a new audio track.  Then the output audio from the Dr. Rex module is recorded as a waveform in the Pro Tools audio track.</p>
<h2>Over to You</h2>
<p>How do you use Reason with your DAW of choice?  What&#8217;s your method to maximise your creative flow, without getting too tied up in the technical aspects?</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Google&#8217;s Role in the Online Music World [VIDEO]</title>
		<link>http://servethesong.net/google-music-video/</link>
		<comments>http://servethesong.net/google-music-video/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 13:47:49 +0000</pubDate>
		<dc:creator>Brian Casel</dc:creator>
				<category><![CDATA[promotion]]></category>
		<category><![CDATA[The Business]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[google and music]]></category>
		<category><![CDATA[music promotion on youtube]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.servethesong.net/?p=712</guid>
		<description><![CDATA[Here's a video interview with David Eun, the VP of strategic partnerships at Google, talking about Google's role in the online music world, YouTube, and partnerships with music publishers.  It's clear that video is the point where Google taps into the music industry with their control of YouTube.  Check out the video below to hear about music and online video from the search giant.]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a video interview with David Eun, the VP of strategic partnerships at Google, talking about Google&#8217;s role in the online music world, YouTube, and partnerships with music publishers.  It&#8217;s clear that video is the point where Google taps into the music industry with their control of YouTube.  There&#8217;s no doubt that video is the next big boom on the net &#8211; especially for songwriters and bands.  Maybe we&#8217;re already in the midst of that boom.  Check out the video below to hear about music and online video from the search giant.</p>
<p>Also be sure to check out this article &#8211; <a href="http://www.servethesong.net/promotion/video-tools/">Online Video Tools to Maximize Your Audience</a> &#8211; to find all the resources you need for embracing online video to promote your band or songwriting career.</p>
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		<item>
		<title>How to Create a High Quality MP3 in iTunes  [VIDEO]</title>
		<link>http://servethesong.net/create-high-quality-mp3-itunes-video/</link>
		<comments>http://servethesong.net/create-high-quality-mp3-itunes-video/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 15:33:12 +0000</pubDate>
		<dc:creator>Brian Casel</dc:creator>
				<category><![CDATA[song craft]]></category>
		<category><![CDATA[The Studio]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[320 kbps mp3]]></category>
		<category><![CDATA[convert an mp3 in itunes]]></category>
		<category><![CDATA[convert mp3]]></category>
		<category><![CDATA[high quality audio]]></category>
		<category><![CDATA[itunes video screencast]]></category>
		<category><![CDATA[mp3 file size]]></category>

		<guid isPermaLink="false">http://www.servethesong.net/?p=702</guid>
		<description><![CDATA[Today, I am happy to introduce the first official Serve The Song video screencast. It's a short video showing you how to convert a loss-less audio file to a high-quality mp3 file using iTunes. The goal is slim down the file size of a song file while maintaining as much sound quality as possible and encode a 320 kbps mp3 file.  Included in this post is additional information on mp3 file size, and how mp3 compression works.]]></description>
			<content:encoded><![CDATA[<p>Today, I am happy to introduce the first official Serve The Song video screencast.  It&#8217;s a short video showing you how to convert a loss-less audio file to a high-quality mp3 file using iTunes.  The goal is slim down the file size of a song file while maintaining as much sound quality as possible.</p>
<p>What I mean by <strong>&#8220;High Quality MP3&#8243;</strong> is one with a bit rate of 320 kbps.  This is significantly higher quality audio than most mp3s out there, including the ones you can buy from iTunes.  For more info on the topic, scroll down below the video&#8230;</p>
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<h2>MP3 File Sizes</h2>
<p>The audio track I am converting in the above screencast is 2 minutes and 22 seconds long.  Here&#8217;s a breakdown of the file size for various bit rates including the name of the setting in iTunes (in quotes):</p>
<p><span id="more-702"></span></p>
<p>128 kbps &#8211; &#8220;Good Quality&#8221; &#8211; 2.2 MB<br />
160 kbps &#8211; &#8220;High Quality&#8221; &#8211; 2.8 MB<br />
192 kbps &#8211; &#8220;Higher Quality&#8221; &#8211; 3.3 MB<br />
<strong>320 kbps &#8211; &#8220;Custom Quality&#8221; &#8211; 5.5 MB</strong><br />
2116 kbps &#8211; Lossless AIFF &#8211; 36 MB</p>
<p>As you can see, the higher the bit rate, the higher the file size.  The original loss-less AIFF audio file is 36 MB.  Way too large for any practical use on the web.  You won&#8217;t be able to email this file or post it at any popular streaming music website.</p>
<p>The quality level I go for is 320 kbps.  It&#8217;s a bit higher in file size from your every day MP3, but still very manageable.  Many users are on broadband connections these days, so an extra Megabyte or two of file size is really not a huge deal.</p>
<h2>What&#8217;s the difference?</h2>
<p>It&#8217;s important to pay attention to the quality of your mp3&#8242;s because it does affect the sound of your song.  An mp3 file is a compressed audio file.  Compression limits the dynamic range of your audio.  This means the loud and soft points in your music are closer together, dulling down the sound.  It also has an effect on the frequency response &#8211; the bass, mids, and treble.  The lower the quality of the mp3, the more compressed the audio is.</p>
<h2>What is kbps and mp3 Compression?</h2>
<p>kbps stands for kilobits per second.  That&#8217;s referring to the data transfer rate.  For more info on this and how mp3 compression works, check out this <a title="mp3 compression" href="http://www.soundonsound.com/sos/may00/articles/mp3.htm">article from Sound on Sound</a>.  It&#8217;s an in-depth piece which covers everything you need to know including conventional audio file sizes, mp3 sampling frequency, bit depth, and perceptual coding.</p>
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		<title>Online Video Tools to Maximize Your Audience</title>
		<link>http://servethesong.net/video-tools/</link>
		<comments>http://servethesong.net/video-tools/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 15:46:50 +0000</pubDate>
		<dc:creator>Brian Casel</dc:creator>
				<category><![CDATA[promotion]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[band videos]]></category>
		<category><![CDATA[concert videos]]></category>
		<category><![CDATA[gig videos]]></category>
		<category><![CDATA[maximize your audience]]></category>
		<category><![CDATA[music videos]]></category>
		<category><![CDATA[online video websites]]></category>
		<category><![CDATA[youtube video]]></category>

		<guid isPermaLink="false">http://www.servethesong.net/?p=598</guid>
		<description><![CDATA[Online video is where it's at. If you're a band or songwriter, posting videos online is key. Music videos, concert videos, behind the scenes stuff, rehearsals... The people want to watch you in action. Give the people what they want. In today's post, I'll cover a handful of useful resources for getting the most out of your band's online video presence and even ways to make money by posting videos.]]></description>
			<content:encoded><![CDATA[<p>Online video is where it&#8217;s at.  If you&#8217;re a band or songwriter, posting videos online is key.  Music videos, concert videos, behind the scenes footage, rehearsals&#8230; The people want to watch you in action.  Give the people what they want.  In today&#8217;s post, I&#8217;ll cover a handful of useful resources for getting the most out of your band&#8217;s online video presence and even ways to make money by posting videos.</p>
<h2>Where To Upload Videos</h2>
<p><a href="http://youtube.com">YouTube</a> is now a household name.  If you want to reach the largest audience, you must post your videos to YouTube.  But don&#8217;t stop there!  There are many other online video services out there that also draw large video-craving audiences.  Here&#8217;s a list of other popular video websites:</p>
<ul>
<li><a href="http://Blip.tv">Blip.tv</a></li>
<li><a href="http://Break.com">Break.com</a></li>
<li><a href="http://video.yahoo.com">video.yahoo.com</a></li>
<li><a href="http://viddler.com">viddler.com</a></li>
<li><a href="http://webcastr.com">webcastr.com</a></li>
<li><a href="http://buzznet.com">buzznet.com</a></li>
<li><a href="http://vimeo.com">vimeo.com</a></li>
<li><a href="http://metacafe.com">metacafe.com</a></li>
<li><a href="http://myspace.com">myspace.com</a></li>
<li><a href="http://veoh.com">veoh.com</a></li>
</ul>
<p>You might be somewhat surprised to learn that some video websites offer ways to make money through publishing videos on their website.  The payment models usually involve some form of advertisements on your videos where you get a percentage of the ad revenue.  Some services even offer cash if your video makes it to their front page.</p>
<h2>Maximize Your Exposure</h2>
<p>Obviously, the more exposure for your band, the better.  That means you want to get your videos posted to as many popular websites as possible.  But taking the time to upload and encode your video to a list of different websites can eat up an entire day (if not more).  Fear not.  There is a great FREE website that will do all of the legwork for you.</p>
<p>Enter <a href="http://tubemogul.com">Tubemogul.com</a>.  Tube Mogul allows you to upload your video ONCE, along with the title and description, and they will push it up on all the video sites you belong to.  This can save you a ton of time.  They even offer analytics tools to see your video traffic stats across all the different websites.  Pretty cool.  Now you can focus your time on producing awesome and traffic-worthy video content, and leave the mass-publishing work to Tube Mogul.</p>
<h2>Videos From Serve The Song</h2>
<p>And now for a quick programming note&#8230; As Serve The Song is growing out of it&#8217;s infancy, I will be adding a new series of video posts in the coming weeks.  The videos will cover music production tutorials, screencasts for music popular software, music lessons, songwriting tips, composition techniques, and anything else related to&#8230; Serving The Song.  Be sure to subscribe to our <a title="Subscribe to the RSS feed" href="http://feeds2.feedburner.com/servethesong"><strong>RSS feed</strong></a> and <a title="Subscribe to email updates" href="http://www.servethesong.net/email/"><strong>email updates</strong></a> to stay tuned into all of the exciting changes coming soon to Serve The Song.</p>
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