promotion

Perform for Thousands in the NYC Subway System

Posted by Brian Casel  |  April 22, 2009  |  2 COMMENTS

Anyone who has traveled the underground metro system of New York City is familiar with NYC subway performers. If you’re a band, songwriter, or solo performer, you (yes you!) can set up shop in a busy subway station and perform for thousands! This article serves as a guide to performing in public in New York City.

Power Twittering with TweetDeck

Posted by Brian Casel  |  April 15, 2009  |  9 COMMENTS

Twitter is quickly becoming a hugely powerful tool for connecting on the social web. Songwriters and musicians around the world have embraced the twittersphere to connect with fans and spread their music. Today I’d like to offer a review of my official twitter weapon of choice: TweetDeck.

Rock Solid Email List Management from Champion Sound (+ Coupon!)

Posted by Brian Casel  |  April 10, 2009  |  3 COMMENTS

Today I’m happy to announce a free coupon code for Serve The Song readers. It’s for an awesome email list management service, ChampionSound.com. If you’re a band, producer, record label, venue, any business really, you should be utilizing the power of your email newsletter. It’s an essential part of building a loyal fanbase around your music.

The Importance of the Album Format

Posted by Brian Casel  |  April 9, 2009  |  2 COMMENTS

This post is in response to a great post defending the importance of bands releasing albums and not only single mp3s. The benefits are both financial and creative, and sadly they seem to be overlooked far too often in today’s quick-turnaround, song-of-the-week music industry.