It takes hold of the best of us. It creeps up on us when we least expect it. It sucks our musical inspiration dry. It stops our songwriting career progress dead in it’s tracks. I’m talking of course about laziness. How do we as songwriters and musicians battle the urge to stay glued to the couch?

Social media is beyond the craze of the day. You can’t turn a corner online without hearing the latest social media trend, craze, site, testimonial or campaign. In this article, Greg Rollett weighs the benefits of indie artist music advertising and also provides a variety of resources for doing so.

Here’s a video interview with David Eun, the VP of strategic partnerships at Google, talking about Google’s role in the online music world, YouTube, and partnerships with music publishers. It’s clear that video is the point where Google taps into the music industry with their control of YouTube. Check out the video below to hear about music and online video from the search giant.

Today, I am happy to introduce the first official Serve The Song video screencast. It’s a short video showing you how to convert a loss-less audio file to a high-quality mp3 file using iTunes. The goal is slim down the file size of a song file while maintaining as much sound quality as possible and encode a 320 kbps mp3 file. Included in this post is additional information on mp3 file size, and how mp3 compression works.